At StylesByFola, we take privacy seriously and only use the information we collect to provide our services. We do not share or sell the information we collect for any other purpose than providing the services listed. 

At any time, you may request a copy of information we have recorded about you. You may also request we remove all identifiable information with respect to yourself. As a matter of course, we will delete your identifiable information if you have not visited us after 2 years. 
For transparency, listed are the business services we provide and how each service uses the information we collect. 

HAIRDRESSING SERVICES
We request the minimum level of personally identifying information to run our business effectively. This is data you provide to us directly, for example, your name and contact details. We will never obtain information about you indirectly from sources outside our business. We may store notes about your hair, hair colour formulation, hair service history, retail purchases, stylist preferences or other information that is directly relevant to services we undertake to ensure we maintain and exceed our level of service.
We consider you have provided consent for us to store personally identifying information and information about your services, based on your receiving services from us. 
Depending on the particular service(s) we are providing we may be required to ask questions related to your medical history. We will obtain your consent prior to storing information related to your medical history. Examples of medical data may be allergies, pregnancy or an injury that may impact our service. 

APPOINTMENT CONFIRMATIONS AND REMINDERS
We will contact you via phone, email or SMS to confirm appointments booked and remind you of upcoming appointments. We consider your having made the appointment as consent to undertake this activity but, if you want, you may opt-out at any time. 

APPOINTMENT RATINGS AND REVIEWS
After visiting us we may send you an email or SMS asking you to rate our services and provide feedback. We consider your agreement and participation in the service as consent to undertake this activity but, if you want, you may opt out at any time. 

LOYALTY
We consider becoming a member of our loyalty program as consent to send you emails or SMS related to the loyalty program but, if you want, you may opt out at any time. 

MARKETING
We will not undertake phone, mail, email or SMS marketing without you first providing consent for us to do so. Our marketing campaigns are automated and use rules based on services and products purchased and information we collect from you. For example, we may send marketing campaigns related to your birthday, the fact we miss you (you have not visited for 3 months) and other special days like Valentine’s Day and Christmas. We will ask you to specify how you would like to receive this marketing; you may opt in to none, one, or a combination of phone, mail, email or SMS. Of course, you may opt out of receiving one of these channels, or all marketing material in general, at any time. 

WEBSITE USE
As a general user of our website, we do not ask nor require any personal information or data from you. Should you sign up to our mailing list by entering your name, date of birth and email address, you are requesting that we use your email address to send you marketing emails such as offers and promotions. Your name and birth date may be used for specific email marketing, such as birthday offers. 

If you use the website to make a booking online, your data is gathered and treated in the same way as a salon appointment; please refer to the section above on “hairdressing services”.

DATA PROCESSORS AND DATA LOCATIONS 
We use numerous leading software solutions within our business to provide the services listed above. These software solutions store and process data in numerous locations outside our business premise.

CONTACTING US WITH A QUERY OR COMPLAINT
We have a nominated Data Protection Officer who is contactable at fola@stylesbyfola.co.uk

In accordance with your rights, you may contact them to:
– Request a discussion about our Privacy Policy.
– Request information we have stored about you.
– Request we remove all identifying information about you.
– Change your marketing preferences.
– Make a complaint.